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'Emory Anthem' Student Video Passes 20K Hits on YouTube

Student video wins "Best Short Film/Music Video Award"

Eric Seti, a rising senior in Goizueta Business School, was studying for finals this past spring when he noticed something odd. 

A group of students at the table next to him was procrastinating by scanning videos on YouTube, and one of the videos staring back at Seti from their computer screen was produced by the Emory undergrad himself. 

Seti and rising Goizueta juniors Dashon Catlett and Matthew Schwartz jointly produced the online music video “Emory Anthem,” and it has been dancing across quite a few computer screens lately. 

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The online sensation, which recently surpassed 21,000 hits on YouTube, took home the “Best Short Film/Music Video Award” at a contest hosted by the Association of Higher Education Cable Television Administrators (AHECTA) in June. 

The students said they produced the music video to promote Emory school spirit. 

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“We wanted to create something for the Emory student body to unite behind.” Schwartz said. 

Seti agreed.

“People would look at (Emory) and say ‘they don’t have a football team and as a result must not have school spirit,’” Seti said.  “Our video was trying to address that perceived lack of school spirit and create something that would celebrate the university’s culture.” 

Catlett, who grew up in Connecticut, indicated that one of his goals was to improve Emory’s reputation outside of the south. 

“My thinking going into the video was we were making it to give our school popularity,” said Catlett, who hadn’t heard of Emory before applying to the university.  “I wanted to put something on the internet that could give our school recognition that was also fun.”

Seti and Schwartz are participants in Goizueta’s new Film and Media Management  Concentration.  They indicated that the recognition the “Emory Anthem” has gained is part of a larger trend toward film production on campus. 

“I think the award is another step forward for the Emory film community,” Seti said.

Or is it another 21,000 steps?  

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