Customers and associates of ’s Atlanta Division donated more than $413,000 during a three-week fundraiser benefiting Children’s Miracle Network.
From May 13 through June 2, customers purchased $1 hot-air balloon icons — known to many as “Miracle Balloons” — to fund medical care and outreach programs at Children’s Miracle Network hospitals in their local communities.
The group surpassed the $350,000 fundraising goal by more than $63,000.
"Year after year, Kroger customers make impressive donations to Children’s Miracle Network, and this year is no different," Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division, said in news release. "We are incredibly grateful for their support as they continue to go above and beyond to help children in our communities."
Children’s Miracle Network, one of the world’s leading children’s charities, is a nonprofit organization that raises money for more than 170 hospitals.
Donations help ensure partner hospitals have the resources to diagnose or treat diseases and injuries among children. The nonprofit estimates it impacts about 17 million lives each year.