"The opening of Dancing Goats' pop-up shop and our marketing center gives context to the community, and a taste of what's to come for the people that Ponce City Market will ultimately serve," said Michael Phillips, chief operating officer of Jamestown, the real estate investment firm that owns and is redeveloping Ponce City Market.
Like its sister location in Decatur, which opened in 2007, Dancing Goats at Ponce City Market will serve guests its signature Bartdorf & Bronson coffee, espresso, tea, chai and juices, as well as pastries and baked goods.
Also on the menu — its sugar doughnuts specialty offerings which are baked at Decatur’s Duck’s Cosmic Kitchen. The new location will also appeal to neighborhood lunch-goers with fresh, tasty lunch selections including salads and sandwiches.
The grand opening party is scheduled from 6 p.m. to 8 p.m., when live music and free iced coffee samples will be a part of the festivities. Anyone who can show an O4W sticker will receive a complimentary sugar doughnut – from opening to close, all day.
"Our new location has a downtown and vintage-industrial feel, with a screened patio for a calm and relaxing place to enjoy a cup of coffee,” said Mike Ferguson, business development director at Batdorf & Bronson, the Atlanta and Olympia, Wash.- based coffee roaster that owns Dancing Goats. "Ponce City Market is a giant preservation project, and that fits with our core values."
As a destination for exceptional beverages and bites, Dancing Goats prides itself as a real community coffee bar. Their local roasting and sourcing of goods are a welcome compliment to the living history of Ponce City Market.
, Ponce City Market — bounded by the BeltLine trail, Glen Iris Drive and Ponce de Leon and North avenues — will restore 1.1 million square feet of the historic Sears, Roebuck & Co. building to create a vibrant urban centerpiece.
When complete, Ponce City Market will combine 300,000 square feet of retail and restaurants, including a central food hall, 450,000 square feet of Class-A loft office space and approximately 250 residential lofts on a 16-acre site.
It also will include a new pedestrian bridge that will link the interior courtyard and public market directly to BeltLine trails.
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