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Ponce City Market Inks Tech Company General Assembly

New York-based company, which operates schools around the world that are focused on assisting the next wave of entrepreneurs in technology, business and design, will open a campus at the $200 million mixed-use development.

Ponce City Market exterior. Credit: Hunt Archbold
Ponce City Market exterior. Credit: Hunt Archbold
Ponce City Market will be home to General Assembly, a New York company that operates schools around the world that are focused on assisting the next wave of entrepreneurs in technology, business and design.

Atlanta Business Chronicle first reported the news that General Assembly will take over approximately 17,650 square feet on the second floor of the $200 million mixed-use development on the edge of the Old Fourth Ward.

General Assembly boosts the developer of PCM, Jamestown Properties, toward its vision of transforming the massive project into a community of technology and media companies.

Other tech companies that have already inked leases at PCM include athenahealth, Cardlytics and MailChimp, while there’s been reports that Scoutmob’s Michael Tavani is considering launching an incubator at PCM as part of the development.

When it’s completed, PCM will consist of 1.1 million square feet of retail, office space, and residences, including a 50-60,000 square-foot market space where chefs and local producers will come together to create a spirited and lively atmosphere akin to Seattle's Pike Place Market.

General Assembly will open in its space above PMC’s central food hall, as Jamestown has filled much of the 475,000 square feet of office space for PCM.

Sears discontinued operations at the building in 1986, and four years later the City of Atlanta bought the massive building, which was originally developed in 1926.

Because of its size, only about 10 percent of the facility was ever in active use by the City, which sold the site to Jamestown Properties for $27 million in July of 2011.


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