Businesses around Cheshire Bridge joined together to host a two-day foodie extravaganza this week.
Twenty dollars bought participants a night of food tastings, samples, discounts and raffle prizes from 26 participating businesses at the Taste & Tour of Cheshire Bridge, sponsored by the Lindbergh La Vista Corridor Coalition and Public Broadcasting Atlanta.
Participating restaurants ranged from Taca Cabana to Woodfire Grill to Perla Taqueria.
Yuki Takahara, organizer and owner of , guided the trolley tour. On and off access was provided to those as an alternative to driving from place to place.
“I really like that all the neighbors come out even though we live in such a car culture,” Takahara said.
The walking and trolley tour started two years ago to improve sales at Cheshire Bridge businesses during slow, summer months.
The event was moved back to summertime this year because football season put a damper on the turnout last year, according to Henry Batten, founder of the Lindbergh La Vista Corridor Coalition.
Organizers expected around 600 people over the two-day event.
Most business owners said they joined in on the tour for the exposure.
Jahn Ostad, owner of , set up shop on Piedmont Road 20 months ago.
Ostad said he hopes getting tour-goers to stop in just this once will turn them into repeat customers.
“It’s less intimidating to try all the restaurants in one night. You get to meet a lot of people,” he said.
The restaurant also participated in Taste & Tours last fall.
“We drive down here all the time, and I’ve never even noticed this place,” said Jason Ryan while sitting in Sheik's. “I would come back here.”
Susan Roche took her second Taste & Tour Thursday night. Along with her friends Susan Wietsma and Judy Adler, Roche sampled the tastings at .
“There are so many great little restaurants. People associate Cheshire Bridge with seedy and lingerie modeling but that’s what makes it appealing," Roche said. "It’s kind of interesting and eclectic.”
For more information about the event, visit the Taste & Tour website.
Participating businesses included: , , , , , , , , Center for Spiritual Growth and Meditation, Perla Taqueria, , , , Caroline Budd Picture Framing, , , , , , , , , , and . California Mart Ethiopian Restaurant was added on the second day of the event.