Wednesday, June 22, 2011
A look at best uses of social media, with Virginia-Highland Summerfest as a case study.
I'm David Eckoff. I'm on a mission to help businesses and residents in Virginia-Highland use social media and technology to their advantage. This week we'll explore how to use social media at festivals. We'll look at dos and do-nots, with Virginia-Highland Summerfest as a case study. And we'll hear from Summerfest vendors who made smart use of social media. 1. Use social media to build long-term relationships with fans. Many artists and food vendors focus entirely on making sales at the festival. But these transactions are typically one and done. Which is not good business. In addition to making sales at the festival, I encourage vendors to build relationships with fans that continue long after, via social media. Fans are more likely to …
Monday, May 23, 2011
Q&A with Virginia-Highland resident and attorney Douglas J. Miller.
I'm David Eckoff. I'm on a mission to help businesses and residents in Virginia-Highland use social media and technology to their advantage. This week, we'll explore legal issues with social media and what local businesses need to know. To learn more, I interviewed Virginia-Highland resident Douglas J. Miller, attorney at Elarbee Thompson. Here's our Q&A. When did you first start looking at social media and law? DM: I'm a fairly young attorney. Social media has been in my life personally for pretty much my entire legal career. Facebook really took off when I was in law school. That's when I first got on social media. I've never practiced law in a world in which social media didn't exist. So it was natural for me to think about some of …
Sunday, February 13, 2011
Social shopping has taken off in Virginia-Highland with residents and local merchants. What about Virginia Highland makes it the place for deals of the day?
I'm David Eckoff. I'm on a mission to talk with businesses in Virginia Highland that use social media to build their business and clients. This week, we'll explore how local businesses use "social shopping" services such as Groupon, LivingSocial, and Scoutmob to grow their businesses. First, a primer in how social shopping works. The social shopping services each offer a "deal of the day" for a business such as a restaurant, spa, or boutique, in each of the cities they serve. The deals are usually in the range of 50 to 60 percent off. As a consumer, you register online for a free account with the social shopping services of your choice, specify that you live in Atlanta, and then you receive daily e-mail newsletters from the services with …
David Eckoff
5:44 am on Thursday, June 23, 2011
A follow up to my article: my friend Todd Schnick wrote a good blog post "How To Use Twitter – The Arts Festival Method". Todd is a smart marketer, here's the link to his article, which is worth reading: http://intrepid-llc.com/social-media/how-to-use-twitter-the-arts-festival-method/trackback/ more ›