Virginia-Highland Business Edge
Five Tips for Using Social Media at Festivals
A look at best uses of social media, with Virginia-Highland Summerfest as a case study.
I'm David Eckoff. I'm on a mission to help businesses and residents in Virginia-Highland use social media and technology to their advantage. This week we'll explore how to use social media at festivals. We'll look at dos and do-nots, with Virginia-Highland Summerfest as a case study. And we'll hear from Summerfest vendors who made smart use of social media. 1. Use social media to build long-term relationships with fans. Many artists and food vendors focus entirely on making sales at the festival. But these transactions are typically one and done. Which is not good business. In addition to making sales at the festival, I encourage vendors to build relationships with fans that continue long after, via social media. Fans are more likely to …
In this Article:
David Eckoff
5:44 am on Thursday, June 23, 2011
A follow up to my article: my friend Todd Schnick wrote a good blog post "How To Use Twitter – The Arts Festival Method". Todd is a smart marketer, here's the link to his article, which is worth reading: http://intrepid-llc.com/social-media/how-to-use-twitter-the-arts-festival-method/trackback/ more ›